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Privacy Policy

Elfai application and software and services in itself are completely owned and operated by Aiterna Technology.


We provide our users with the ability to analyze your unique fashion style, through photographs uploaded by the user to their digital wardrobe and selections made through the application, and obtain suggestions for clothing combinations and outfits, as well as potential clothing purchase opportunities from third party sellers, among other features. In order to provide you with this service effectively, we collect certain specific information from you, and we also automatically collect information and data relating to the usage of our services by all our users, including you. Because we are committed to protecting your privacy rights and the information you provide to us, we have developed this privacy policy. It explains how we will protect your information and describes how we will use and share it.

This policy is concerned with the protection of personal information only. Personal information includes any data that can be used to identify you as an individual, including your name, surname, age, personal opinion, interests e-mail address, profile picture and password.


Information Collection and Use

In order to use the services provided by Elfai, you will be required to provide specific information about yourself, such as your name, surname, telephone number, profile picture, age and e-mail address. We will always inform you when we need information that personally identifies you, and we will keep this information in strict confidence. You may also, on occasion, voluntarily provide Elfai with information that can be classified as personal information – all such personal information will be stored and maintained in accordance with this privacy policy.

As part of your registration and preference choices for Elfai’s services
Elfai offers the ability for you to choose options respecting the features of the services that you use. Additionally, we may require your name, surname, age, profile picture and telephone number. This information is kept confidential and stored securely by Elfai.

Automatically by Elfai’s application and services
Elfai’s software and services contain features that automatically collect information from users, such as usage statistics, and other tracking information, such as information about the mobile device used with the services, login attempts, and application specific logs and errors. We are using Google’s Analytics to help collect crash information and understand how our app is used in order to improve the experience. Although this information may not identify you personally, it nevertheless provides certain information about you, and we therefore handle it as confidential information, with security measures to protect it, such as encryption and user authentication protocols.

Additionally, use of Elfai’s website and/or software may result in the collection of technical information such as your device type and software version, app store region and currency, computer's IP address, operating system, browser name/version, the referring web page, requested page, date/time, and sometimes a "cookie" (which can be disabled using your browser preferences); such information is used to help us understand the overall usage pattern of our website and software.

As part of your use of Elfai’s services
You may have the ability to post information through Elfai’s services or website. Please be advised that any personal information that you voluntarily post to any public forum or to any area where other users or third parties may legally access it, will NOT be considered confidential in any way, and Elfai will not have any obligation to protect it in a secured system or obtain your consent to its disclosure, as you will have made the decision to publicly post it. However, at your request, Elfai will be happy to change it, remove it, or restrict access to it (subject to technical feasibility) in order to protect the integrity of the personal information.

Where you follow a link from Elfai’s application or site to a third party’s site, you are, upon being connected to such site, subject to the third party’s privacy policy, not Elfai’s. For the purposes of this privacy policy, such third party site will be considered out of Elfai’s purview, and any information that you may transmit to such third party will not be governed by this privacy policy. It is solely your responsibility to review and become comfortable with such third party’s policies, including their privacy policy.

You contact Elfai directly
When you contact any Elfai employee by telephone, e-mail, in person, or through our website, you will be asked to provide consent to the collection of personal information if your personal information will help us deliver the information, products, or services you require.

You respond to communications from Elfai
From time to time, Elfai may invite you to provide us with information for specific purposes. We may ask for this information through feedback features on our website or software; we may send out e-mail inviting feedback or offering products and services; or we may ask you for information concerning support of our products or services. Your response to these communications may require you to submit personal information and opinions.

Your information is obtained through a third party
Occasionally, Elfai will obtain information about you from third parties, such as mailing list providers, third party service providers, ISPs, or third party application or account providers. Third-party providers are responsible for obtaining consent for the release of personal information to us from those individuals identified on mailing lists, surveys, or through other collection methods.

We only share your information with your consent
Elfai provides your personal information to third parties only for purposes to which you have consented – which consent shall be deemed with respect to any third party links that you access through Elfai’s services, solely to the extent necessary to access those links - and we otherwise require such third parties to keep your information confidential.

In a few situations, Elfai may be required to disclose your information without your prior consent. For example, Elfai may disclose your information if we are required to do so by law, or if we believe in good faith that such disclosure is necessary to:
• comply with law or legal process
• protect and defend our rights and property, or the rights and property of a third party
• protect against misuse or unauthorized use of any of Elfai’s products, software, services, or other proprietary materials
• protect the personal safety of any person
• allow for a change of ownership of Elfai and associated transfer of all personal information to the new owner of Elfai – this does not affect the protection of your information under this Privacy Policy
Elfai will always try to provide you with prior notice of such disclosure; however, such notice may not always be possible or reasonable given the circumstances.


We value your trust in providing us your Personal Information, thus we are striving to use commercially acceptable means of protecting it. But remember that no method of transmission over the internet, or method of electronic storage is 100% secure and reliable, and we cannot guarantee its absolute security.

Children’s Privacy

These Services do not address anyone under the age of 13. We do not knowingly collect personally identifiable information from children under 13 years of age. In the case we discover that a child under 13 has provided us with personal information, we immediately delete this from our servers. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we will be able to do the necessary actions.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. Thus, you are advised to review this page periodically for any changes. We will notify you of any changes by posting the new Privacy Policy on this page.

This policy is effective as of 9-11-2022

Contact Us

If you have any questions or suggestions about our Privacy Policy, do not hesitate to contact us at

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